Audience Notes

Analyse one coursework production in relation to concept of audience (25 marks) 

• Attracting audience - how?
• Targeting audience - who? - Gender/age/class/hobbies & interests
• Audience Feedback
• 2 theories - uses and gratification & vernallis & Goodwin & Blumler + Katz

Intro

• cross promotional package - digipak, website and music video for new artist
• launching new advertising campaign, must be clear
• target audience 
• social demographic model 

1. E - underclass 
2. D - working class
3. C - teachers, sales assistants
4. B - managerial roles
5. A - CEO's & Executives

• Students on little income - compared to adults 

Main

• Camera - how did it attract target audience? 
• Editing - how did it attract target audience? 
• Sound - how did it attract target audience? 
• Mise En Scene - how did it attract target audience? 
• How did a real audience react to your product?

Conclusion

• How important it is to consider your audience in depth and how this changed// affected your production overall